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Joyday Ice Cream Support in Combating the Covid-19 Pandemic

03 June 2020

In order to help the professional medical officers who are at the forefront in combating the covid-19 pandemic, Yili Inner Mongolia through its Indonesian subsidiary, PT Green Asia Food Indonesia (Joyday ice cream producer) is delivering aid in the form of essential medical equipment. This assistance is handed over to the Presidential Staff Office which will then be distributed by the National Disaster Management Agency (BNPB).


The assistance provided included 100,000 surgical masks, 2,000 protective goggles, and also 2,000 Personal Protective Equipment (PPE). This assistance is planned to be provided to a number of COVID-19 handling hospitals throughout Indonesia.


In addition to providing assistance to professional medical staff, Joyday also conducted a #JoydiRumah campaign through social media. With the aim of inviting consumers to remain #DiRumahAja while accompanied by Joyday ice cream


In the month of Ramadan yesterday, Joyday held a "Feeling Ramadan at Home with Joyday" event on social media, as part of a #JoydiRumah campaign. This activity consists of talking with KOL through Instagram Live every Saturday night, then there are also mini games with special package prizes from Joyday, and Gopay balance. At the close of this activity, Joyday held games with THR prizes in the amount of IDR 10 million. The event was enlivened by Alexander Thian (@amrazing), Reza Dharmawangsa, and Aurelie.


For the sake of supporting this #JoydiRumah campaign, consumers can now order Joyday ice cream via online. This online booking is valid for several major cities in Indonesia. For ordering can be done through e-commerce applications such as Tokopedia, BliBli, Shopee, Alfacart, JD.ID, and BukaLapak.

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